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Benefits Drive Business

April 5th, 2009

If you want to increase your business revenues, and who doesn’t, you must increase the perceived value of your product or services.  The best way to do this is to take some time to identify and really focus on the benefits your product/service provides to your customers.  We as business owners tend to focus on the features. 

 Features tell, but it’s the BENEFITS that SELL
 
All products or services you offer have:

  •         Features,  We love these, the facts and specifications, what it does.
  •         Benefits,     Our customers love these, short statements  about how product fills a need, makes your customer, feel or look better, healthier, smarter or more attractive. 

As an example, let’s look at MILA by LifeMax.

 Key Feature………Raw Unprocessed Whole Food, The World’s Richest and Safest source of Omega-3 Fatty Acids, with FDA Food classification.

Now while this statement is true and factual, only the most targeted consumer will know what you are talking about, never mind become a customer.

 Key Benefits….  I have a food product that incorporates easily into any diet.  That will decrease your LDL cholesterol and Blood pressure making your heart healthier!  You can get the nutrition that 98% of the population is lacking, and easily get the Omega-3s that will have a major benefit to your health!

 Again, while these statements are true and factual, it now appeals to a much wider customer base.  Why, because we showed how it fill a need.  People are busy - easy , decreases LDL (a major problem), which increases health.  Finally, you are offering them something before 98% of the population.  People want to be first and best.

 

Think about the main benefit that your product or service offers.  Make sure your benefit includes language   that appeals to your customer’s emotions and how your product/service will improve their lives.   

By doing this you will increase your customer base immediately, as well as being able to increase the number of referrals you receive.  Again, people want to be the first and they like people to know they were first.  That means referrals.

 

John Barrow

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Can MILA help ADHD

April 2nd, 2009

Studies have confirmed there is a connection between omega-3 fatty acid deficiency and ADHD.  Specialists now believe many childhood behavior and learning problems may be associated with Omega-3 deficiencies.  Children with ADHD, compared with non-ADHD children had much lower blood levels of DHA, an omega-3 fatty acid necessary for normal function of the eyes and the cerebral cortex.

This deficiency has a greater impact on males because their requirements for essential fatty acids tend to be, much higher. Boys are diagnosed with Attention Deficit Disorder at a much higher rate than girls.  In the past children have usually been put on a medication such as ritalin, which in my experience has it’s own issues.  Better nutrition may be an option to be looked at, to start at least.

The typical American diet is highly deficient in Omega-3s.  Parents of ADHD children should include food high in Omega-3 fatty acids daily.  Since Omega-3’s cannot be produced by the human body, it must be included in the diet.  The problem here is that many kids will not eat fish or take fish oil, not to mention the possible concerns of mercury.  Many people use flax, which must be ground fresh or it can turn rancid.  Flax is also not recommended for pregnant or nursing mothers.

The plant source with highest and safest levels of Omega-3’s content is MILA, by LifeMax.  With 3,000mg of Omega-3 per serving.

MILA, by LifeMax is a raw whole food that is tasteless and odorless, and can be incorporated into virtually any diet.  MILA is rich in Omega-3s, anti-oxidants, fiber and protein.   Diets high in Omega-3s have been shown to help lower cholesterol; nearly 98% of the population has diets deficient in this essential nutrient that the human body can not produce on its own.

 MILATM by LifeMax is categorized a whole food by the FDA with no restrictions. It is the only delivery source of Omega 3’s with a recommended daily allowance (RDA). This is the healthiest and safest natural food source on the planet.

John Barrow

Remember, Promote yourself!

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MILA Improves Muscle Recovery

March 30th, 2009

Summer, time to go outside, work in the yard, go for walks, chase kids around the neighborhood, play some tennis or softball.  Next morning, you are plagued with sore muscles to say the least.

Even if you do workout on a regular basis, most people will experience re-discovering forgotten muscles pushed by new activities.  It happens when muscles are pushed well past what are used to, good news is this is how muscle grows.  The old adage ‘no pain-no gain’ muscle breaks down to build up.  Bad news, pain while muscles go through a recovery period in which they are rebuilding.

Muscle recovery can be a limiting factor, even to the most physically fit people.  Not being able to extend their training regimen because their muscles simply can not recover fast enough. 

Proper hydration is a major factor in recovery time, or more importantly how fast muscle will break down.  I have found that MILA by LifeMax will significantly improve muscle recovery time by improving hydration.  MILA will absorb 12 times it’s weight in water, thus prolonging hydration.  This increases the efficiency in the utilization of bodily fluids, maintaining the electrolyte balance.

Many runners in particular have found increased endurance, leading to longer workouts.  Weight trainers find diminished recovery time leads to increased reps and sets.

Loaded with Omega-3’s, Fiber, Antioxidants and many other vital nutrients, Mila offers a variety of opportunities to improve your overall health and well being.  Including, joint lubrication, lowers lactic acid buildup in muscles and  reduces muscle soreness and speeds rejuvenation.  Mila is a raw whole food product that easily in corperates into any diet.

MILA contains

700%   more Omega-3 than Atlantic salmon

500%   more Calcium than milk

500%   more Protein than kidney beans

200%   more Iron than spinach

100%   more Potassium than bananas

100%   more Fiber than bran flakes

300%   more Selenium than flax seed

800%   more Phosphorus than whole milk

1400% more Magnesium than broccoli

More Antioxidants than blueberries

 

Click For more information on MILA

 

John Barrow

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Free Leads

March 23rd, 2009

What is it that every person in a business opportunity needs? Leads, of course, you need a steady stream of people to talk to about what you are offering.

 There are several ways to acquire leads, word of mouth, PPC, attraction marketing, lead companies…the list goes on.  I personally think it is best to get leads from many different sources Today I’m going to tell you about a website that I have been using for several months.

   OrangeLeads.com 

 Orange Leads gives you leads that are the same quality as leads that are usually purchased. I speak here from experience, having purchased thousands of leads over the years.  These are people that have filled out forms on websites indicating they are interested in having their own home business.

I have been a network marketer for years and have never seen a lead program like this where you can download free leads and free advertising.  Where else can you go to get free leads that you can sort by State, City even zip code if you prefer to target locations.  With any other lead company, you would not only pay, but pay a premium!

Once you get a lead it is then deleted from the database and will is not available to any other members.  Leads are not given to multiple members, they are exclusive to you.

The leads are just as good as any lead that I have paid up to $5 for, yes you will get some wrong numbers, or people claiming to have not filled out any forms, but that happens with all leads. If you need leads for your business, OrangeLeads.com is worth looking at simply for the cost or lack of in this case. 

There is also free advertising available, as well as a paid membership that comes with a grocery list of benefits.  Take a look at this site, the value they provide in incredible.

 John Barrow

 

PS. Look for me in the chat area.

Free Leads

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Getting the Proper Training

March 20th, 2009

This is primarily for network marketers, but any business can benefit from this training!

 The amount of money you earn in network marketing is directly related to the quality training you receive and give.  Most network marketers have been inadequately trained, this is the primary reason so many fail. If you want to be successful in network marketing  then you must have good training.

There are millions of network marketers and people that want to work from home, with the economy this number is growing rapidly.  So your target market is these people, that is what this training program focuses on.

 Ultimate Success CDs   Network Marketing Success Training.

 No matter if you use online - offline or both, you will find this training to be top notch.  There are a total of nine CDs each with a different focus.

 

MOMENTUM             accelerated the downline building using target marketing.

PERSUASION           creating persuasive sales and marketing tools.

LEADERSHIP           effective leadership is about action - the things that you do.

90-DAY BLITZ          using a series of 90 day Blitzes to create and sustain your volume.

SALES VOLUME      implements the art and science of “pre and post promotion”

SPEAK                              will greatly enhance your effectiveness as a communicator

MOTIVATION           become highly self-motivated to get out of your comfort zone.

LEADS                              high traffic and inexpensive advertising sources.  For any industry!

Super Training Calls CD     77 MP3 files of recorded training calls

 These 9 CDs contain the most effective, and duplicable training ever offered in Network Marketing.  These CDs can be ordered individually or a complete set, on the site there are more complete descriptions, as well free ebooks.

Your success is determined by the training you and your downline receive.

Ultimate Success CDs   Network Marketing Success Training.

 

John Barrow

Getting the Proper Training

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MILA- Why I Like It

March 18th, 2009

LifeMax- Why I like it

If you don’t believe in and find great results with the product, how well do you think you’ll do when you try to promote it? When you’re not sure about something you plan to sell, or you are just in it for the money, your customers will pick up on that and not be interested.

MILATM by LifeMax is categorized a whole food by the FDA with no restrictions. It is the only delivery source of Omega 3’s with a recommended daily allowance (RDA). This is, the healthiest and safest natural food source on the planet.

I started taking it and immediately noticed a difference in my energy, endurance, and most of all for me I have noticed it on my ability to focus.  It is a whole raw food, no chemicals or other additives, just a food high in Omega-3s, fiber, protein, anti-oxidants, and lignans.  The product is also easy to use and keeps for a long time, no grinding or refrigeration needed.  I even have a friend that adds MILA to his dogs food, his dog has more energy and more mobility now.

First and most important the product works

Second, LifeMax offers a unique compensation plan, a hybrid uni-level and binary plan with no breakage to the company.  A very powerful plan.  Low startup, $69.95 a year covers your website and back office, with more tools being introduced.  There are 3 levels to activate, silver $270, gold $1,080, platinum $3,600.  Each have various amount of product.

When you have a product that you truly believe can make a positive change in people’s health, and wrap that around a forward looking company that offers great support and a fair, lucrative comp plan, that is what I like!  Click the link below for a video introduction to LifeMax.

Intro Video

John Barrow

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Statins Diminish Joy

March 13th, 2009

USA Today Reported on 3/5/09,

The greater the drop in cholesterol from taking statin drugs, the more sexual pleasure is reduced, suggests a study due Friday at the American Psychosomatic Society meeting in Chicago.
Read the article here.    Article
Even more reason diet, weight loss and exercise should be tried before taking statins to reduce cholesterol.
My choice,
LifeMax For Health    http://tinyurl.com/cwnxpm
Omega-3s will reduce LDL cholesterol levels without certain drug side-effects.
Highest, safest concentration of Omega3’s available.
John Barrow

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LifeMax For Health

March 12th, 2009

LifeMax recently commissioned clinical trials at the University Of Texas Health Science Center.

This study was designed to evaluate what effect that LifeMax MILA would have on individuals with elevated LDL cholesterol Levels.  Results of these trials “exceeded our expectations” according to LifeMax CEO Paul Rogers.

LifeMax MILATM matched a leading prescription statin drug, in lowering LDL cholesterol levels, as well as systolic blood pressure.

MILA, by LifeMax is a raw whole food that is tasteless and odorless, and can be incorporated into virtually any diet.  MILA is rich in Omega-3s, anti-oxidants, fiber and protein.   Diets high in Omega-3s have been shown to help lower cholesterol, nearly 98% of the population have diets deficient in this essential nutrient that the human body can not produce on its own.

While statins can prove to be very effective drugs, some side-effects have been reported.  Other non- prescription options, such as a healthier diet may be helpful in lowering cholesterol levels.  As always, seek advice from your physician. 

Increased omega-3 intake has also been shown to reduce triglycerides, support brain function, supports weight loss and blood sugar balance.  MILA contains 3,000MG of omega-3s per serving, 5 grams fiber per serving.

MILA is available only from LifeMax independent distributors, retail and preferred customer options available, as well as distributorships.

John Barrow

LifeMax For Health

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NWM Questions

March 11th, 2009

In the Network Marketing industry we sometimes have to answer questions by our prospects and distributors.  Many of these questions may come from misconceptions of networking, going back several decades, possibly started by people who did not find success, or even heard about it second or third hand.

This reminds me of the game we played when we were young, where someone whispered a sentence to one person, who whispered it to the next, and so on…..  Usually by the time it got to the last person, the person who started it, the sentence had little to no resemblance to the original.

I always am very up front with people so they have no surprises, and that I am offering a business opportunity, that can be very lucrative.

I tell them that the industry has changed dramatically and hundreds of thousands of people from around the world join monthly.  I then invite them to see what we have, do their due diligence because I felt the same way at one time.  They have the opportunity to be part of a quickly expanding global company.  If you don’t see the value, that’s fine, but you will never find value in anything if you don’t look.

 

This industry offers anybody access to:

Coaching by industry leaders at no cost.

Leveraged income that can grow while you still keep your job.

Working with people that have the same goals as you.

 

With the world financial climate the way it is, many people are looking for another income source, many others have lost their primary income.  Most people would rather have a hand up, rather than a hand out.  This industry offers that, and so much more.  Be sure to look around this site for more info, and as always - Promote Yourself!

John Barrow

PS. My primary business is LifeMax, click below for a 15 minute intro.

15 Minute intro

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Referrals

February 24th, 2009

Power of referrals

Whether you market a physical product, a service or a business opportunity the easiest way to generate your “new” customer base is through referrals, or referral marketing.  An added bonus is it can be the
most cost effective way to gain business.

What is referral marketing, simply put it is “Word-of-Mouth” advertising.   Today we all welcome and even invite word-of-mouth advertising more than ever.   We are bombarded with thousands of advertising messages
every day, mostly unwanted.

So when a friend or coleague we trust offers us a referral we are more apt to listen, we all have both given and received referrals for restaurants or movies.   Why not for products and services. 
 

Referrals have always been a good part of my business, to this day I get referrals from business I did several years ago.  Most of these referrals
are free, although I have offered “referral bonuses” in the past.

I have several clients that insist that I give the bonus to the new client by way of discount, which I am happy to do.  The referrer feels good because
they gave good info to a friend, and saved them money.
The new client is happy because they are not only getting a high-tech whole home air purifier, but they are saving money. 
I am happy because, I am helping somebody, many time a family with small children have a healthier home with clean air, and by the way, I got paid well to do that!

How do I get more referrals?   Find out shortly!

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