Benefits Drive Business
If you want to increase your business revenues, and who doesn’t, you must increase the perceived value of your product or services. The best way to do this is to take some time to identify and really focus on the benefits your product/service provides to your customers. We as business owners tend to focus on the features.
Features tell, but it’s the BENEFITS that SELL
All products or services you offer have:
- Features, We love these, the facts and specifications, what it does.
- Benefits, Our customers love these, short statements about how product fills a need, makes your customer, feel or look better, healthier, smarter or more attractive.
As an example, let’s look at MILA by LifeMax.
Key Feature………Raw Unprocessed Whole Food, The World’s Richest and Safest source of Omega-3 Fatty Acids, with FDA Food classification.
Now while this statement is true and factual, only the most targeted consumer will know what you are talking about, never mind become a customer.
Key Benefits…. I have a food product that incorporates easily into any diet. That will decrease your LDL cholesterol and Blood pressure making your heart healthier! You can get the nutrition that 98% of the population is lacking, and easily get the Omega-3s that will have a major benefit to your health!
Again, while these statements are true and factual, it now appeals to a much wider customer base. Why, because we showed how it fill a need. People are busy - easy , decreases LDL (a major problem), which increases health. Finally, you are offering them something before 98% of the population. People want to be first and best.
Think about the main benefit that your product or service offers. Make sure your benefit includes language that appeals to your customer’s emotions and how your product/service will improve their lives.
By doing this you will increase your customer base immediately, as well as being able to increase the number of referrals you receive. Again, people want to be the first and they like people to know they were first. That means referrals.
John Barrow