Referrals
Power of referrals
Whether you market a physical product, a service or a business opportunity the easiest way to generate your “new” customer base is through referrals, or referral marketing. An added bonus is it can be the
most cost effective way to gain business.
What is referral marketing, simply put it is “Word-of-Mouth” advertising. Today we all welcome and even invite word-of-mouth advertising more than ever. We are bombarded with thousands of advertising messages
every day, mostly unwanted.
So when a friend or coleague we trust offers us a referral we are more apt to listen, we all have both given and received referrals for restaurants or movies. Why not for products and services.
Referrals have always been a good part of my business, to this day I get referrals from business I did several years ago. Most of these referrals
are free, although I have offered “referral bonuses” in the past.
I have several clients that insist that I give the bonus to the new client by way of discount, which I am happy to do. The referrer feels good because
they gave good info to a friend, and saved them money.
The new client is happy because they are not only getting a high-tech whole home air purifier, but they are saving money.
I am happy because, I am helping somebody, many time a family with small children have a healthier home with clean air, and by the way, I got paid well to do that!
How do I get more referrals? Find out shortly!