A Healthy Life and Business

If you want to increase your business revenues, and who doesn’t, you must increase the perceived value of your product or services.  The best way to do this is to take some time to identify and really focus on the benefits your product/service provides to your customers.  We as business owners tend to focus on the features. 

 Features tell, but it’s the BENEFITS that SELL
 
All products or services you offer have:

•         Features,  We love these, the facts and specifications, what it does.
•         Benefits,     Our customers love these, short statements  about how product fills a need, makes your customer, feel or look better, healthier, smarter or more attractive. 

As an example, let’s look at MILA by LifeMax.

 Key Feature………Raw Unprocessed Whole Food, The World’s Richest and Safest source of Omega-3 Fatty Acids, with FDA Food classification.

Now while this statement is true and factual, only the most targeted consumer will know what you are talking about, never mind become a customer.

 Key Benefits….  I have a food product that incorporates easily into any diet.  That will decrease your LDL cholesterol and Blood pressure making your heart healthier!  You can get the nutrition that 98% of the population is lacking, and easily get the Omega-3s that will have a major benefit to your health!

 Again, while these statements are true and factual, it now appeals to a much wider customer base.  Why, because we showed how it fill a need.  People are busy - easy , decreases LDL (a major problem), which increases health.  Finally, you are offering them something before 98% of the population.  People want to be first and best.

Think about the main benefit that your product or service offers.  Make sure your benefit includes language   that appeals to your customer’s emotions and how your product/service will improve their lives.   

By doing this you will increase your customer base immediately, as well as being able to increase the number of referrals you receive.  Again, people want to be the first and they like people to know they were first.  That means referrals.

John Barrow

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USA Today Reported on 3/5/09,

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LifeMax recently commissioned clinical trials at the University Of Texas Health Science Center.

This study was designed to evaluate what effect that LifeMax MILA would have on individuals with elevated LDL cholesterol Levels.  Results of these trials “exceeded our expectations” according to LifeMax CEO Paul Rogers.

LifeMax MILA^TM matched a leading prescription statin drug, in lowering LDL cholesterol levels, as well as systolic blood pressure.

MILA, by LifeMax is a raw whole food that is tasteless and odorless, and can be incorporated into virtually any diet.  MILA is rich in Omega-3s, anti-oxidants, fiber and protein.   Diets high in Omega-3s have been shown to help lower cholesterol, nearly 98% of the population have diets deficient in this essential nutrient that the human body can not produce on its own.

While statins can prove to be very effective drugs, some side-effects have been reported.  Other non- prescription options, such as a healthier diet may be helpful in lowering cholesterol levels.  As always, seek advice from your physician. 

Increased omega-3 intake has also been shown to reduce triglycerides, support brain function, supports weight loss and blood sugar balance.  MILA contains 3,000MG of omega-3s per serving, 5 grams fiber per serving.

MILA is available only from LifeMax independent distributors, retail and preferred customer options available, as well as distributorships.

John Barrow

LifeMax For Health

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