FTC Says To Watch Your Affiliate Links & Testimonials
In a virtual world where marketers are already struggling,
In summary, the new guidelines state that 1) you have to clearly disclose that you are either being compensated or have a vested interest (commissions) in the products, services or otherwise “stuff” you feature in ANY of your content, and 2) whenever you make claims about an offer - or publish testimonials - you have to either clarify or verify what the actual, average results are for an average user of the product.
